Alan Wier was V.P. Application Strategy in the E-Retail Group at Retail Planning Associates in Columbus OH. He developed interactive strategy, information architecture, design and customer experience for both in-store interactive and web based electronic retail. These “click” initiatives have been closely synchronized with the “brick” channels for clients such as: Microsoft, Chrysler Modus, Kodak, Bell Mobility, AutoNation, and adidas.

CD-ROM Acrobat PDF based guide to a new merchandising system and 16 sample stores, all 3D computer modeled. Budget $130K Mr. Wier co-executed the 3D computer models (3D Studio Max) and final renderings of all fully merchandised store fixtures, and 16 completely merchandised stores (February 1997 - June 1997).