Alan Wier was V.P. Application Strategy in the E-Retail Group at Retail Planning Associates in Columbus OH. He developed interactive strategy, information architecture, design and customer experience for both in-store interactive and web based electronic retail. These “click” initiatives have been closely synchronized with the “brick” channels for clients such as: Microsoft, Chrysler Modus, Kodak, Bell Mobility, AutoNation, and adidas.

Modus was a Chrysler sponsored dealer brand, the at-dealer process and interactive provided consumer driven shopping experience . During the 30 day pilot test over 120 vehicles were sold through the system. Post-pilot independent research found near 100% consumer satisfaction with Modus car buying experience. Budget: $1.7 million. Mr. Wier performed digital content production, digital video optimization and was co-producer for over 100 digital video clips with voice over.
more info