Alan Wier was V.P. Application Strategy in the E-Retail Group at Retail Planning Associates in Columbus OH. He developed interactive strategy, information architecture, design and customer experience for both in-store interactive and web based electronic retail. These “click” initiatives have been closely synchronized with the “brick” channels for clients such as: Microsoft, Chrysler Modus, Kodak, Bell Mobility, AutoNation, and adidas.

The TotalCom Interactive System was an In-store networked interactive application to provide consumer information for Canada's leading telecommunication retailer. Budget:$ 5 million, including fixtures and hardware. The interactive system was placed in over 100 locations in Ontario and Quebec. It won Grand Prize, 1999, for in-store interactive, from the National Association of Store Fixture Manufacturers. Mr. Wier performed co-engagement management, and application strategist/designer roles (August 1997 - June 1999). In addition, Mr. Wier managed a team of six for the ongoing interface and content updates (December 1997 - June 1999).
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